CCTV-4 HD is one of the well known general entertainment tv channel from China. This channel contains a variety of programs including documentaries, music, news, drama series, sports and children shows for Greater China including China, Hong Kong, Macau and Taiwan. With an overall channel position of “News – Culture”, the Channel seeks to fully exemplify “internationalization, nationalization, and promotion of mainstream media”. The Channel’s character will mold the conception of “people”, with a strategic goal of becoming the No.1 Chinese television media outlet in the world.